Why should employers care about body art as long as employees do everything they’re responsible for doing? Because tattoos and body piercings conger up stereotypical images in the mind of the average American consumer. Think of the money that goes into paid advertising every year. Every interaction between a company representative and a customer is an opportunity to deliver a live advertisement to that customer. Employers don’t want to take any chances by delivering the wrong impression; tattoos and body piercing tend to do just that.